3.2.1.1
Customer Acquisition & Retention
Purpose: Customer acquisition and retention involve strategies to attract new customers and retain existing ones, ensuring consistent sales and long-term business growth for the farm. A strong focus on both acquisition and retention helps maintain a stable customer base and increase revenue.
Poor Outcome:
The farm fails to attract new customers or retain existing ones, leading to a shrinking customer base, declining sales, and reduced revenue. There is no strategy in place to address customer churn.
Expected Outcome:
The farm implements effective strategies for acquiring new customers and retaining existing ones. This leads to steady sales growth, a stable customer base, and improved customer loyalty.
Excellent Outcome:
A highly optimized customer acquisition and retention strategy is in place, leveraging personalized marketing, data analytics, and customer engagement programs. The farm experiences rapid sales growth, exceptional customer loyalty, and minimal churn.