3.2.1.3
Product Positioning & Pricing Strategy
Purpose: Product positioning and pricing strategy involve establishing the farm’s products in the market by highlighting their unique value and setting competitive pricing. This ensures the farm captures market share, attracts customers, and maximizes profitability.
Poor Outcome:
The farm’s products are poorly positioned and priced, leading to low demand, reduced market share, and minimal profitability. Customers do not perceive the value of the products, and pricing does not align with market expectations.
Expected Outcome:
The farm establishes a clear product positioning and competitive pricing strategy. Customers understand the value of the products, leading to increased sales, higher demand, and improved profitability.
Excellent Outcome:
Product positioning and pricing strategies are data-driven and highly refined, leveraging market trends and customer preferences. The farm’s products become leaders in their category, with high demand, excellent profitability, and strong market recognition.