3.2.1
Product Sales
Purpose: To implement effective sales strategies that maximize revenue, customer retention, and market expansion. A robust sales system ensures the farm’s long-term financial success and market leadership.
Poor Outcome:
Ineffective sales strategies lead to stagnant sales, poor customer retention, and financial instability. Long-term, the farm struggles to compete, loses market share, and experiences declining revenue.
Expected Outcome:
Sales strategies are effective, with steady revenue growth and customer retention. The farm maintains a stable position in the market, ensuring long-term profitability.
Excellent Outcome:
Aggressive, innovative sales strategies propel the farm to market leadership, with significant revenue growth and high customer loyalty. Long-term, the farm expands into new markets, increases profit margins, and becomes a preferred brand in its sector.