3.2.2.1
Customer Engagement & Communication
Purpose: Customer engagement and communication ensure that the farm builds strong relationships with its customers by maintaining regular communication, addressing concerns, and creating a positive customer experience. This fosters loyalty and enhances the farm’s brand reputation.
Poor Outcome:
The farm fails to engage with customers, leading to dissatisfaction, a lack of loyalty, and a negative brand reputation. Customers feel ignored, and sales decline as they seek alternative suppliers.
Expected Outcome:
The farm maintains consistent communication with customers through various channels, addressing their needs and concerns. This leads to stronger customer relationships, improved satisfaction, and increased loyalty.
Excellent Outcome:
A proactive customer engagement strategy is in place, using personalized communication, customer feedback, and loyalty programs. Customers feel deeply connected to the farm’s brand, leading to exceptional loyalty, positive word-of-mouth, and increased sales.