3.2.2
Customer Relations
Purpose: To build and maintain strong, lasting relationships with customers through excellent service, communication, and support, fostering loyalty and long-term partnerships.
Poor Outcome:
Poor communication and service lead to dissatisfied customers and a loss of business. Long-term, the farm's reputation suffers, and it struggles to retain customers or gain new ones.
Expected Outcome:
Consistent customer service and communication ensure steady customer retention and satisfaction. Over time, the farm builds a loyal customer base and maintains positive relationships.
Excellent Outcome:
The farm exceeds customer expectations with exceptional service and engagement, resulting in long-term loyalty, increased repeat business, and customer advocacy. Long-term, this creates a competitive advantage, sustained growth, and customer-driven innovation.