3.2
Marketing & Sales
Purpose: To build a strong market presence for the farm's products through innovative marketing strategies and customer engagement. A well-executed marketing and sales plan not only increases revenue but also cultivates a loyal customer base, improves brand recognition, and allows the farm to adjust pricing models and channels to maximize profits.
Poor Outcome:
Minimal market presence, poor customer retention, and ineffective sales strategies result in stagnant sales and potential losses. The farm is unable to attract new customers, leading to financial instability and missed opportunities for growth. Long-term effects include struggling to compete with more market-savvy competitors.
Expected Outcome:
Steady sales growth through basic marketing strategies and customer retention efforts. The farm establishes a reliable customer base and consistently reaches sales targets. Marketing and sales strategies are functional but not dynamic. Over time, the farm can maintain stable income but might miss out on maximizing profitability in a competitive market.
Excellent Outcome:
Aggressive and creative marketing efforts, tailored customer engagement strategies, and well-optimized sales channels generate significant sales growth and strong brand loyalty. The farm becomes a market leader in its sector, and its products are sought after for quality and sustainability. Long-term benefits include higher profit margins, expansion into new markets, and stronger resilience against market fluctuations.